Susan L. Farrell, Author

What is Your ROTI?

What is Your ROTI? (video)

dreamstimefree 24395Return on investment (ROI) is used in business frequently to evaluate the profitability of a decision.  Will the return be worth the investment?  This is something that can be used in our personal lives as well.  For example, what will our ROI be on a purchase we make?

Another aspect to consider is our ROTI–return on time investment.  (I do not think this is a real business term.  But it is a good concept!)

Is what we are doing giving us a good return?  We all have the same minutes in each day.  Are we spending our time wisely?  Are we making the most of our time?  Are we spending our time in such a way that we will meet our professional and personal goals?

We are all busy.  This is something that can help us prioritize how to spend our time.  If we ask, “What return will I get on the time I invest doing this?” it may help us make better decisions.




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